Halstatt Pires Profile and Articles




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1). 4 Tips For Raising Your Search Engine Rankings
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.

Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can...

2). 6 More Tips For Raising Your Search Engine Rankings
Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

1. Site Navigation

The navigation menu that appears on your website should include your pa...

3). A Letter to Santa From An Internet Marketer
Yo, Santa! How’s it going in the great white north? Seeing as it tis’ the season, here is my letter about what I want for Christmas.

Been Good

Santa, I know you do that whole good versus bad thing. I promise I’ve been a good internet marketer this year. I haven’t spammed the search engines with mirror sites, link farm pur...

4). A Publisher’s Rant – A Checklist of Items
Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service.

Checklist

This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information.

1. Headlines – Keyword phr...

5). A Publisher’s Rant – Why I Hate The Body of Your Article
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it.

You’re Giving Me A Headache

Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more inter...

6). A Publisher’s Rant – Why I Hate Your Article Headlines
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it.

The Headline

There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not....

7). A Publisher’s Rant – Why I Hate Your Articles
I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind.

Don’t Send Me Your Articles

First of all, don’t send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what I’m looking for in articles. It is no...

8). A Publisher’s Rant – Why I Hate Your Byline
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the byline of your article and what you can do about it.

Bylines

The byline of an article is your chance to pimp your site and yourself. I don’t really care what you write. There only time I would forgo using an article because of the bylin...

9). A Publisher’s Rant – Why I Hate Your First Paragraph
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your first paragraph and what you can do about it.

A Biggie

First paragraphs are a huge issue with me. Better to have died a small child than get this one wrong. If you can get just this one thing right, your publication rates will go throu...

10). Abandonment - Why Visitors Don’t Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are

11). Advantages of an Online Site Builder
There are numerous choices when it comes to building web sites. One of the first choices you will have to make is whether to use an online or offline site builder.

Site Builders

Site builders can be divided into two categories, online and offline. An online site builder creates a web site with web forms over the Internet. ...

12). Alexa Toolbar - The Ultimate Internet Tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even bett

13). Analyzing Traffic - Visitors V. Hits
A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…

14). And Then There Were Adwords…An Introduction
If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program.

And Then There Were Adwords…An Introduction

Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies adv...

15). AOL Gives Up The Ghost
The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscripti

16). ASP vs. PHP
When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best

ASP v. PHP

Both ASP and PHP are languages used to build Dynamic Web sites that can interact with Databases and exchange information. ASP (Active Server Pages) is from Microsoft and is used with IIS (Internet Inf...

17). Become an Affiliate – Run an Online Business
Are you looking for an online business that involves ZERO or minimal investment? If your answer is yes then read on.

Generally people think that to run a business they need to invest heavily. With the popularity of Internet increasing day by day you don’t have to invest even a single penny. Starting an online business can be one of the...

18). Benefits of Web Site Templates
Okay, you are ready to join the masses and put up a web site. You’ve put a lot of thought into the design and are ready to go. Perhaps you should give more thought to using a web site template.

Web Site Templates

For many people, it makes more sense to use a pre-designed web template instead of creating a site from scratch...

19). Building Your Online Store
The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis?

What It Is

E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and al...

20). Business Tools to Help You Run a Successful Business
When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first contract. It isn’t always fe...

21). Creative Search Engine Optimization – A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization...

22). Domain Name - How To Pick One
Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.

A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will...

23). E-commerce Store – Build Your Own
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store.

E-commerce Store

Today's world is an E-commerce (electronic commerce or e-com) world. E-commerce, clearly termed as web commerce, basically means selli...

24). Effective Data Management
Mining data is one of the keys to running an effective business. Here’s a primer on effectively managing your business data to maximize the efficiency of your business.

Effective data management plays an essential role for any growing business. Information technology has generated advanced tools for analyzing and managing data. Use of ...

25). Email Marketing Campaigns
Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier.

Added Value to Your Web Site

Providing an informative newsletter adds value t...

26). Email Marketing Software Helps You Keep Track of Your Marketing Campaign
For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.

Prospect Finder

Finding prospects can ...

27). First Steps To Starting A Site – An Example
A dog is rumored to be man’s best friend. There are lots and lost of men. Sounds like a good subject for a site that will make us rich, Rich, RICH! Okay, I got a bit carried away.

First Steps To Starting A Site – An Example

I cried at the end of Old Yeller. Let’s just get that out of the way right now. Dogs to me are like...

28). For Automated Sites - PHP and MySQL Are A Perfect Match
You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.

A bit of programming is going to be necessary if you want to automate a site. There are many types of programs that can be used to automate a web site including JavaScript, PHP, Perl, ASP, Java and more. So, which do yo...

29). Google Adwords – Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.

Matching Options

30). Google Cache – Why You May Want To Avoid It
Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products.

Google Cache

Google copies everything it can get its dirty little spider robot on. Google stores th...

31). Google Patent Application - Seo Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized

32). Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results.

What Is User Data?

Without being rude, you should already k...

33). Google Patent Application – Linking
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document...

34). Google Sued Over 'Click Fraud' in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.

...

35). Google – A Bit of History
The first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard...

36). Here Come The Holidays – Ready, Set, Go!
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.

Prepare or Be Doomed

You may be thinking, “It is only September. I’ve got four m...

37). How to Analyze a Competitor’s Website
Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website.

Identifying the Leaders

Start off by identifying the major players. A good place to do this is Yahoo’s dir...

38). How to Really Annoy your Web Site Visitors
It is quite easy to build a web site. It is even easier to really annoy your web site visitors.

Build A Winner

Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls:

1. Pop-Ups – Pop-up...

39). How to Start a Business
Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the most rewarding experiences you'll ever have. Starting a business is not for e...

40). How To Start An Internet Business – Content, Content, Content
When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct.

Content

For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a si...

41). How To Start An Internet Business – Designing For Usefulness
The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it’s time to consider what your site should look like.

What Is The Goal?

In considering the look of your site, you first need to determine what elements are needed to...

42). How To Start An Internet Business – Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.

Meta Tags

Meta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta...

43). How To Start An Internet Business – Site Layout
The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.

44). How To Start an Internet Business – The First Step
The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.

Evolution of Your Site

New sites follow a typical evolutionary process.

1. The first stage involves slavin...

45). How to Succeed in Business
Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success.

Freedom - If you don't live in a country with freedom to pursue a living as you see fit, success would be difficult by my s...

46). Improve Conversion Rates – Effective Content
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content

Do You Believe?

You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content an...

47). Improve Conversion Rates – Load Times
Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.

Load Times – Are You Driving A Ferrari or Moped?

Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or...

48). Improving Management of Your Business
All companies have business processes that can be improved. Most companies can benefit from automation or further automation of solutions.

Improving Management of Your Business

Improving business processes is all about a work flow plan, often graphic, and implementation of automating and organizing work processes. It is a...

49). Increase Web Site Visitor Return Rates
Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back.

The bottom line is that if the visitor found what they were looking for quickly and easily, they are much more likely to come back to ...

50). Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.

Rest assured, you will make sales...

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