Harry Hoover Profile and Articles
1). 33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know w...
2). Advertising Is Dead. Long Live PR.
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today
3). Be Patient? Nah, Let's Kill Something!
There's the old joke about the two buzzards sitting in atree overlooking a highway. One responds to the other, "Bepatient? I'm hungry. Let's k
4). Don't Be Incredible
Public relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of th
5). Marketing's Magic Bullet
Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing's magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this tripe because they want "simple" and "no effort" ways to move their bus...
6). Ride The Gray Train To Increased Profits
Something is roaring into the business community’s depot that has been building momentum for years. I call it the Gray Train. On December 31, 2004, the last Baby Boomer turned 40, pushing that train to full throttle. Marketers are missing the obvious and not-so obvious opportunities to grow their businesses with this appealing audience.
7). Six Tips For Perfect Email Pitches
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can't get to the point in your subject l...
8). To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed.
Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.
Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactica...