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1). Can you believe what people say about their wants and wishes? (Part I)
A scientific study (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140) compared the attractiveness of five sporty car attributes calculate...

2). Should we believe the experts? (Part I)
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manag...

3). Should we believe the experts? (Part II)
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manag...

4). Should we believe the experts? (Part III)
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manag...

5). Should you trust your analyst? (Part I)
The first stage of most decision making in business is gathering data. In most cases the information is collected in the form of words (also called qualitative data, or unstructured data). For instance, marketing researchers conduct focus groups, perform in-dept interviews, or use open-ended questions in surveys to enable product managers and sales...

6). Should you trust your analyst? (Part II)
The first stage of most business decisions, such as marketing, hiring, and investing, is gathering data. In most cases the information is captured in the form of words. Once the gathering of data is complete, the next step is analyzing the collected words. In many cases this analysis is performed by professional analysts, such as marketing research...

7). Should you trust your analyst? (Part III)
The first stage of most decision making in business is gathering data. In most cases the information is collected in the form of words. Once the words are available, the professionals who gather the data perform an analysis of these words, and present the results to the decision maker. Recent scientific research shows that these professionals, most...



 


 
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