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1). A Look at the Marketing Potential of Booklet Printing
Need to advertise your products? Want to communicate your latest services? Businesses often look for ways to advertise their product in the most inexpensive means. Booklet printing is one of the answers to the high cost of brochure printing. Full color booklets are great for pamphlets, product booklets, annual reports, sales catalogs and consumer c...

2). Ad Flyer Tips
You have a book sale next week or a new product to introduce. But with a limited budget you cannot decide what marketing strategy to use. You need not worry anymore because you can get the news out quickly by creating flyers. Flyers are among the easiest to produce, least expensive and effective marketing materials today. You can hand them out, mai...

3). Advertising Outdoors
To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but also car cards in public transportation, displays in ...

4). Advertising: Laying Your Cards on the Table
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth.

There was a time in history when adv...

5). All About Calling Cards
All sorts of businesses, profession or hobbies can benefit from calling cards. Whether you use them as a businessman, real state agent, doctor or any other means you can always be one step ahead of your colleagues or competitors when you have calling cards. Having a calling card is like packing all your business identity, contact information and lo...

6). Asthma and Sinusitis Awareness
Today, asthma and sinusitis are increasing in frequency and morbidity. When a person has asthma, the patients and his family‘s cooperation are very important. Parents must keep an eye on the complex treatment that includes pills, inhalers and exercises. If there is poor medical service, asthma and sinusitis are likely to get worse.

As...

7). Availing of Professional Printing Services
A small business owner need not print promotional materials in large quantities and intricate designs as they only need to reach few customers. But this is not true with big companies because big businesses need to reach a lot of customers so they have to create marketing materials that will catch a lot of customers as much as possible. Perhaps the...

8). Banner Design: Do It Like a Pro
Imagine this - you were talking to your friend about a new product launched by an already established company in the market. You learned about this new product when you were surfing the net but the problem is you cannot remember the name of the product. You tried every possible way you can think of to remember that name but your brain won’t coopera...

9). Bathroom Safety Considerations
Bath safety is one of the important factors that a disable individual needs to consider. But oftentimes this is overlooked because they do not know what bath safety products are available in the market. Each year thousands of accidents happen in bathrooms. That is why it is important to practice bath safety at all times and be aware of things to co...

10). Becoming a Graphic Designer
You were doing your grocery one day in one of the largest shopping mall in town. You noticed that when buying soaps, toothpaste and canned goods among others, you were picking up those products that has packaging and logo design that appeals to your eye. And the lady next to you was doing the same. Then you wondered what made these products appeali...

11). Beef Up Profits with Brochures
Letter bi-fold, folder with flap and inserts, letter tri-fold and double letter bi-fold. These all refers to brochures. Just like posters, flyers, newsletters and catalogs, brochures are also excellent tools for either promotional or informative tasks. But as part of the tools that creates and markets your business identity, the design process of y...

12). Better Approach for Bigger Results
Two scenes of beauty and happiness, side by side on the television. Flip: a preview of the latest hot model of cards for 2006. Flip: the most recent addition to the fully high-tech camera phones. Flip: an ad of the latest hot perfume for men. Flip: a new commercial of one of the flourishing fast food chain in the country. Flip: a preview of what wi...

13). Billboards in Focus
Everyday on your way to the office or school, you pass by them. They are usually put up on buildings, walls or posts. They seem to be popping up everywhere these days. But what really are these type of advertising called? They are called billboards. These billboard advertising refers to large electronic display boards which are used for outdoor adv...

14). Billboards on Wheels
Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I’m sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or simply mobile advertising. Mob...

15). Books to Grow
Reading is important to children. Parents often forget how much a young child’s life consists of dealing with something new. Their life is constantly changing – starting a new school, changing friendships and mastering new skills. One of the most useful techniques to adjust children to adapt to changes, deal with their feelings or just feel recogni...

16). Booming Commercial Printing Business
Printing jobs if done correctly can be very rewarding but can entail a great deal of working hours and a great deal of knowledge and skill. Commercial printing is the industry that produces hundred of billions of print materials that are integral and important part of the daily activities of a business. When you need high quantity and quality color...

17). Brand Identity Design: Standing Out in the Crowded Marketplace
Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images? How important are these images in promoting their respective products or services? The answer is simple: by creating a unique and impressive identity. And how are they able to do this? By hiring brand identity designers. Now, what is this ...

18). Building Catalog Advertising
The principal prop of most businesses in marketing their products and services is the catalog. Of course, its preparation and creation is a matter of more than passing care and study. If your business is to create a saleable catalog, you must analyze first the good points of your business. You must write down all the important information and study...

19). Business Card Printing Options
Every printing job is like a snowflake – each is different and unique. When a person or business owner needs printing they want to make sure that they get quality prints all the time. However, what printing service and print shop to use will depend largely on your printing needs.

As every business needs a good business card, it is a m...

20). Business Cards Are Excellent Salesman
Since the 19th century business cards were widespread among people of all classes with a business to promote. The earliest form of business cards, known as tradecards, were used as advertising materials and as maps used to direct the public to the merchant’s store. Today business cards are among the most important marketing material that every busi...

21). Calendar for Businesses
For most people each day is just like the last, with the sun rising in the east and setting in the west. For busy people time flies fast but for some, each day is a constant waiting in emptiness. When the calendar was not yet introduced people count days by tally just like a prisoner’s tally on the dungeon wall. Luckily today, there is no more need...

22). Catalogs as a Way of Selling Products or Services
Catalogs generally range from small pamphlets to large bound books that contain hundreds of pages. By and large, catalogs consist of images or photos, the description of the products and their prices. If you are new to the catalog printing process there are several things you need to consider. First off, you have to carefully plan your catalog desi...

23). Catalogs for Shopping Freaks
Norin fusses with samples of foundation makeup in a department store. She smears some onto one cheek. Too dark. She wrinkles her nose. The second sample doesn’t look right, either. The saleswoman at the cosmetics counter cleans Norin’s face with a tissue and applies another tone. She turns to her friend, who just shrugs. For the next sixty-five min...

24). Catalogs through the Years
Winter, New Year, spring or summer, you name it. Whatever the season is mail-order catalogs fill in your home almost every week. This is because everything imaginable can be ordered by mail today. And with the introduction of the Internet, online catalogs have allowed people to order products and avail of services online. This is not a new trend. P...

25). Catch the Holiday Spirit with Digital Cameras
It’s the time of the year when your family and friends spend their time together at home. It’s also the best time to get memories in print. But oftentimes people are frustrated to find out that the pictures they have taken don’t look too good when they get printed. So the best way you could perhaps do to minimize excessive outflow of money and effo...

26). Cheery Cards for Cheery Sales
A happy, cheerful disposition is a feeling that is always acknowledged. And a simple smile or happy word is worth a thousand sales.

In the business industry it is important to be happy. From a simple encounter with a customer to the intricate marketing materials, it is important to convey an aura of warm and friendly feeling. All cust...

27). Choosing the Right Wheelchair for Your Child
In the past, if a child needed a wheelchair parents would simply buy a large chair and let the child grow into it. This should not be the case. Sitting is important to all children. Since most children attend school, increased attention should be provided to them. If they do not have a comfortable wheelchair to use, they will most likely get discou...

28). Color It Right
Artists use color in many different ways. The colors that we see are light waves reflected or absorbed by everything around us. In nature, a rainbow is actually a white light that is broken apart by the moisture in the air.

The nineteenth century was the turning point for the development of color illustration. At the start of the cent...

29). Color Printing On a Tight Budget
The wide array of colors available in printing today offer a lot of option to all people with printing needs. This wide array of choices tempts people to use a lot of colors and some other extras that they don’t really need for the print job. This often leads to excessive spending and waste of money. Hence, in order to save money and create a styli...

30). Color Printing on Wholesale
Before printing machines were invented, there were very limited opportunities to read books or create large volumes of documents. Because the only way to reproduce documents was to copy it by hand, the process was slow, expensive and reserved only to materials worth copying.

Today, however, with advancements on technology printing doe...

31). Creating a Brand Name for your Company
Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problem with branding in new markets. Oftentimes, launching their products in other countries t...

32). Creating a Professional Calendar
Calendars have been a result of the people’s effort to organize our lives in accordance with the sun and stars. The sun and the moon play an important part in the creation and understanding of the calendar. Today, it has become a hard thing to live without a calendar.

Calendars make great gifts for friends and loved ones. As much as el...

33). Creating Brochures That Produces Action
An effective advertisement can prompt action at first glance. A business owner must keep in mind that in creating his advertisement the marketing material should easily persuade a prospect to make an action. Action, spirit, life – whatever you call it – must be in the marketing material to be able to catch dollars. Advertising is a reflex of the bu...

34). Creative Outdoor Ads
They are big, bold and beautiful. Billboards have been around for quite a while. In almost all places nowadays you can find billboards of just about every product there is in the market. No matter how you see it, billboard advertising is on the rise. Compared to other forms of advertising, billboards are a more affordable way of getting your messag...

35). Creativity in Catalog Design
You don’t need a masters degree in arts or English to create a catalog that attracts attention and grabs customers for you. This is because drawing prospects will mostly depend on the impression that you will create in the first few seconds that a reader will take hold of your catalog. Your logo, packaging style, color choices and printing quality ...

36). Digital Printing + Short Run Process
When you need brochures, postcards, business cards or posters printing in small quantities and fast turnaround time, who do you turn to? Surely not The Flash, your comic superhero that possess “super-speed” power. In needs like these you need to turn to your modern day super heroes – the short run printing companies.

Short run printin...

37). Doing It the Digital Way
Ever wonder why many people are opting for digital printing than traditional printing? Well, modern technology has allowed many people to start their own business even with a minimal capital. Because of these, many businesses are taking advantage of what modern printing techniques can offer. Just the same, small businesses are not the only ones who...

38). Dreaming Winter Photography
The sight of early morning snow, the shimmering frost in the trees, your sister falling off in your snow filled front yard and your stunning snow angel, don’t you ever wish you could just capture that moment right away and place them in your computer desktop? Right, sounds easy but for an amateur photographer this may sound too challenging and labo...

39). Driven to Success by Digital Business Cards
For years, businesses have been using business cards to entice new customers or to keep contact with existing ones. But as society changes and technology evolves, promotional materials including business cards have become more and more high-tech. Needless to say, it is essential for every business that their advertising materials communicates effec...

40). Earning the Right Recognition
Its 11:00 on a Saturday morning, in the frantic world of people trendiness, time is almost running out. With a fistful of dollars in their pocket, they start their search for a new face at a sunglasses rack in a crowded suburban shopping mall. What are they really looking for? What do they want?

With the rapid advancement in fashion, t...

41). Effective Advertising Pointers
Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the ...

42). Effective Booklets for a Successful Business
Leaflets, pamphlets, guide and catalogs - these all refers to booklets that are used by businesses to market their products and services. In today’s highly competitive market it is essential that every business has a marketing strategy that can help promote their products and services.

In creating your company booklet it is important ...

43). Electronic Business Cards: What are they?
We can really no longer escape the wonders of modern technology. Every where you look and everything you do the virtual market has plagued our lives. This technology has indeed proven to be helpful and beneficial to all. Businesses have also benefited from this technology. What used to be costly and lengthy business transactions can now be done in ...

44). Enhancing Your Flyer Advertisement
Creating blazing flyers that focus on benefits will go a long way toward making a successful sale and more money.

When you are selling something or opening a new store you need to advertise. But oftentimes people starting up a business do not have enough cash to advertise. This is where flyer printing can help you. Flyers are one of t...

45). Eye Catching Poster Printing
Whether you are advertising a small theater production in your town or promoting a multi million product, there is nothing quite like a big glitzy poster to deliver what you want to say. Poster printing can be done in a number of ways and variables. These include the size of the poster, the design, the color to be used and your budget. Today, poste...

46). Figure Them Out
They are crazy about video games, rebellious towards their parents and apathetic about politics – so far, typical. But these cell-phoning, karaoke-singing post-Generation X-ers are setting the trends at increasingly younger age. They even comprise most of the buying public these days. From funky cell phones to the latest in fashion, they just want ...

47). Finding the Right Printer
To produce thousands of copies of a fifteen page brochure at a rate of one page per minute with men working 24 hours a day would perhaps take over a week. But to produce the same quantity of brochures using your desktop printer would take over a decade! Clearly, desktop printing is not really an option in terms of cost, quality and speed. Hence, wh...

48). Finding the Right Printing Company
When you have materials to be printed you are often confronted with the dilemma of finding the right company to do it for you. If you were to use a printing company that offers inferior quality than what you are seeking, you would find yourself with products that are not saleable. Likewise, you might find a printing company that cannot complete you...

49). Flying High with Flyers
The season, the weather, the style, the geographical condition and the mood of the people are all factors that affect the advertising outlay today. You will find that a lot of business owners spend twenty or thirty percent of their receipt in advertising. In order to give your business a start, as a business man you must shut your eyes to advertisi...

50). Full Color for Stunning Brochures
Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color ...

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