Neil Sagebiel Profile and Articles

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1). 2 Little Words That Work Marketing Magic
In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything -- by making the person want to ...

2). 22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.

You need to get inside peoplesí heads.

Start with your clients. They know their business and their customers better than you do. (If they don...

3). 4 Reasons Why You Need Testimonials to Sell More
The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what Iíll call the ďproofĒ section of the brochure, I was rummaging around for testimonials.

The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that Iíd find some ready made testimonials or at least s...

4). 66 Tips for Writing Copy That Sells
Compiled from my numerous articles and reports on copywriting, the following 66 tips will help you write copy that builds awareness, generates leads and increases sales.

To plan your project, answer these basic questions:
1. What is the piece?
2. What is the subject?
3. Who is the audience?
4. What is the...

5). 7 Essential Tips for Reviewing Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.

How can you avoid this dire marketing situation?

By having a smart and consistent review process that preserves the selling power of your marketing communic...

6). A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the childrenís bookshelf.

Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.

The reason why his books remain so popular says something about...

7). Every Entrepreneur's Worst Nightmare
Gone: Customers, sales, profits. Following is a simple little tale about how it happens.

"Jones was a typical entrepreneur who worked long hours and wore many hats.

"The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest.

"Unfortunately, ...

8). Perfect Grammar Is for Sales Sissies
If youíre like me, youíre not writing that banner ad, Web site, or landing page to make your English teacher proud. Youíre writing to sell.

If you get an ďAĒ while youíre at it, great. But donít count on it. To get prospects to click, call, or buy, youíll need to take some liberties with the English language.

As direct-res...

9). The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."

Accurate, yes. And also incomplete.

For one thing, brochures arenít always small. Sometimes the...

10). The Mighty Marketing Newsletter
For many companies and organizations, itís a powerful marketing tool that attracts and retains customers. Iím referring to the dependable, hard-working newsletter.

On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, ďIt's a way of staying in touch, proving your expertise, giving beneficial information and g...

11). The One Word Every Prospect Craves
Itís arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."

Iím talking about "you."

"You" is the word that gets your prospectís attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, "Unless the read...

12). Use the 5 W's to Rock Your Marketplace
Meet the five W's: Who, What, When, Where, Why.

Oh, them, you say. Inverted pyramid and all that journalism stuff. The five Wís are old-timers, old news.

Well, yes. But thereís a reason theyíve been around a long time.

Plus, Iíll let you in on a secret: Theyíre not just for reporters writing breaking news stor...

13). What Every Marketer Can Learn From Jerry Seinfeld
Jerry Seinfeld didn't call it quits because his audience wanted him to end his TV series. No, the comic turned TV star decided it was time to go.

In an interview before the final "Seinfeld" episode, Katie Couric posed this question: "Youíre the number-one sitcom, the leading program for a network and the most-watched show on television...


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