Penny Sansevieri Profile and Articles
1). 10 PR Secrets No One Will Ever Tell You
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.
2). How to Think Like a Journalist
If your media campaign is on the rails, you may not be thinking like a journalist!
3). Powerful Podcasting
Stop marketing to the eyes and begin marketing to the ears!
4). Secrets of Striking Media Gold with Blogs
If youíre in the midst of your media campaign donít overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers and in many cases, the single most reliable place to get an accurate assessment of a news item, product, or service.
5). Secrets, Lies, and Publishing
Can authors sue their print-on-demand publishers? Read what the courts say.