1). 10 PR Secrets No One Will Ever Tell You By : Penny Sansevieri
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.
2). Getting Word of Mouth Started: New Book PR Method By : James Finch
We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a ‘public and peer review’ to help improve the quality of our book, and at the same time get out word of mouth. Did it work?
3). Press Release – The First Step Of The Marketing Campaign By : Kevin Dark
. A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.
4). The Important Role Of Public Relations By : Susan Jan
Public relations plays a key role in helping business industries create strong relationships with customers.
5). Magnanimous Music Mogul Maneuvers Magnificent Marketing By : Jaci Rae
Music and Marketing, learn from the experts
6). Gear Up for the New Year With Free Publicity By : Shannon Cherry
If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.
7). How To Turn the Spotlight On Your Company In a Top Newspaper By : Sharon Dotson
Article tells readers how to get publicity by writing letters to the editor.
8). Three Golden Rules of Using Autoresponders By : Andrew Denyer
Autoresponders are a perfect way to increase traffic to your site saving YOU many valuable hours...
9). PR's Only True Measure By : Bob Kelly
Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among you...
10). 33 Reasons To Do A News Release By : Harry Hoover
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know w...
11). Build a Better Online Press Kit By : Drew Gerber
Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overn...
12). Google News - Just another article announcer? By : Martin Lemieux
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?
* Google News World: http://news.google.com
13). Promoting Relationships With the Public By : Kim Haas
Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.
There are two ways of obtaining PR. One way is through press releases, in which you share news about events o...
14). Publicists: It's Time to Embrace the Technology of Online Press Kits By : Drew Gerber
So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Fr...
15). Q. Why Do Public Relations People Frequently Wear Red? By : Diane T. Creston...A Leading Strategic Marketing Consultant
A. So the blood doesn't show.
Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm. Public relations is a very important part of the marketing mix, but it's a tremendous amount of hard, detailed work.
Public relations is ...
16). Writing Killer Press Release for Massive Publicity By : Bob Bastian
Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their online enterprises.
One of the newer, and most effective, marketing strategies are pres...
17). 10 ways to identify if your public relations company is right for you By : paul wilson1
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.
18). Live Operator VS. Voicemail Study By : Specialty
Specialty Answering Service, the leading internet based live operator answering service, released today an independent study showing the ineffectiveness of voicemail versus call center applicatons. The study showed that over 70% of callers do not leave messages on voicemail.
It is very hard to imagine that many businesses are losing se...
19). Greetings Card – What, When and How : By : Ajitesh Biswas
Whenever you need to wish your friend or acquaintances happy and belated birthday, or wish your near and dear ones merry Christmas, or send your beloved one happy valentines day wishes or just say hello or give a “get well soon” message to your bosom friend , you just go to a greetings card outlet or visit an online greetings card website and send ...
20). E-Commerce Business – Proceed With Caution By : Specialty
There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases ...
21). 3 Ways To Become A Media Bimbo By : Susan Harrow
Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the int...
22). Managers: Let's Call a Spade a Spade! By : Bob Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1145 including guidelines and resource box.
Robert A. Kelly © 2005.
Managers: Let’s Call a Spade a Spade!
Brochures, broadcast plugs and...
23). Oh, the Mistakes Spokespeople Make By : Steve Bennett
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No rep...
24). Lifetime Relationships! By : Hans Hasselfors
Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?
An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with...
25). How to have lasting relationship with clients? By : CD Mohatta
Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very good clients and all the more...
26). All can go well in business with a criminal record check By : Amelie Mag
The people’s need to obtain more information about their future employees is driven by the lack of certainty and safety in a society with an increasing number of criminal offences. The criminal records search, however unethical it may sound, is a necessity for today’s employers. The big risk of hiring the wrong person for one’s business has turned ...
27). Smashing the Myth of the Press Release By : stolbard
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.
The lesson: demo tapes are the secret of becoming a famous musician.
Wait, you ...
28). Real-time Technical Help Lines for Floor Coating Projects By : Harvey Chichester
Suppliers of floor coatings to businesses and do-it-yourself home owners are deploying real-time technical phone support in order to solve the problem of improper installation.
The trick to creating a quality floor coating is getting the coating to adhere to the substrate surface with out chipping, peeling, or lifting. The key is prep...
29). Incredible results of well-written press release By : Peter Finers
Press releases are one of the most important elements in the marketing strategy that provides for the maximum exposure of your company and reminds your clients about important developments in your company. The most important aim of the press release is to win the trust of your steadfast clients and inform new customers about your company and its ac...
30). Your 6-Step Plan For Press Release Placement By : Lisa Sparks
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experienc...
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