1). Facts about Designing Unique Internet Sales Letters (Part 2) By : Paul M. Jerard Jr.
Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.
2). Headlines Secrets That DOUBLE Your Response By : Chris Marlow
tested copywriting methods reveal some rules of thumb that can double, triple, or quadruple your response rates...sometimes increasing results by as much as 1,000 percent!
3). Specialty Copywriting: How to Select the Right Niche Market for You By : Chris Marlow
Everyone knows about the tranditional business categories where copywriting work will be found, but when you think "out of the box," you can find hidden niches — or even create entirely new niches — where you might be the only copywriter!
4). How to Stop Leaving Money on the Table and Get Paid Your Worth — Every Time! By : Chris Marlow
The crucial steps in negotating your copywriting fee, including the establishment of your baseline. Also offers negotiating tips.
5). Find Out Where The High-Paying Freelance Copywriting Jobs Are By : Chris Marlow
If you’re a copywriter interested in earning a high income, read this article to find out which jobs pay the most and where to find them.
6). One Product, Three Customers, Three Different Ways To Write By : Karon Thackston
My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Ev...
7). How to Find and Hire a Great Freelance Writer / Copywriter By : Lynn Walford
Seek and Ye Shall Find?
Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and an excellent writer. If you are looking for a writer on the Web by searching on terms such as writer and...
8). 2 “Must Know” Copywriting Secrets that Guarantee Success! By : Allyn_Cutts
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the kind of guy with “places...
9). Why Great Website Makeovers Begin With Copywriting By : Cathy Goodwin
"Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!"
Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.
Kevin's new site cried out for a re-ma...
10). Ad Copy Sparklers – 10 Ways to Spark Interest in Your Customers By : Marie Gervacio
Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques.
1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch.
11). How to Make the Most of Your Website Copywriter By : Glenn Murray
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative.
Because the copywriter’s...
12). 42 Questions for Achieving Optimal Website Writing Results By : Alan Richardson
The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and...
13). Perfect Grammar Is for Sales Sissies By : Neil Sagebiel
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell.
If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language.
14). 5 Must Have Questions In A Sales Letter - Must Know By : Seth
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars.
Thus, you must make sure that you...
15). Use the 5 W's to Rock Your Marketplace By : Neil Sagebiel
Meet the five W's: Who, What, When, Where, Why.
Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news.
Well, yes. But there’s a reason they’ve been around a long time.
Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news stor...
16). Useful tips how to make your content sell By : Peter Finers
Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. They might recommend your company to their acquaintances, friends or rel...
17). Copywriting By : Peter Finers
Copywriting is a special technique that allows you to promote the companies, individuals or some special events. Copywriting is one of the most significant elements of the advertising company. It should be considered the tool that helps your company to promote itself. Your returning clients already know the quality of the products and service that ...
18). 8 Strategies To Catapult Your Copywriting Skills To The Next Level By : Stu McLaren
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.
You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.
So without further ado, here they are!
19). The Bible - The Source Of All Copywriting Secrets By : Ray L. Edwards
I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!
What do I mean by this?
Simply put, every copywriting strategy can be found FIRST in t...
20). Internet Copywriting - Make Your Offer Irresistible! By : George Dodge
Want to increase your online sales? Make sure your offer is one they can't pass up!
Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.
A number of years ago, a n...
21). How To Ethically Use A "Swipe File" For Your Ad Copy By : Hans Hasselfors
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?
If you spend countless hours staring at...
22). Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 By : Karon Thackston
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywriting...
23). Pharmaceutical Copywriters are just what the doctor ordered By : Anthony Hemsey
So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in “consumer” advertising has always been the benchmark ...
24). Value Added Copywriting By : Ray L. Edwards
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions...
25). What SEO Copywriting Is… and Isn't By : Karon Thackston
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriti...
26). Writing Helpful Help – A Minimalism Checklist By : Glenn Murray
User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tend...
27). 6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers By : Steve Slaunwhite ForCopywritersOnly.com
I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”
28). The Best Place to Put SEO Copy on Your Web Page By : Karon Thackston
It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be a...
29). For Newsletter Publishing Success Keep Your Focus on What Matters By : Jessica Albon
The other day, I was having an email conversation with a friend about business goals.
She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all.
She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. ...
30). Website Translation and Localization: DIY Guide By : Alexandra Gamanenko
Expanding businesses into other countries means that you will be conveying your messages to people who speak other languages. What's more, your audience may have cultural background other than yours -- and it does matter.
Surprisingly many people think that creating, say, a website in a foreign language means just to translate the exi...
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