6 Steps to Becoming a Powerful Public Speaker
Public speaking ranks right up there with death in terms of the things we are terribly afraid to do. Whether it’s the fear of being watched closely by others, or the insecurity and self-conscious feeling of slipping up during the presentation, these six tips will help you give a polished, professional speech that you (and your audience) can be proud of!
1. Know your audience. This is the single best piece of advice for delivering a presentation that really hits home. What are there interests? Their backgrounds? Why are they coming to hear you speak or present? What ideas do you have to share with them? Approaching your speech as more of a “me-to-you” discussion rather than a full-blown broadcast will make it more manageable (and less stressful) and easier on you.
2. What do you want your audience to do as a result of your speech? What’s really at the heart of your presentation? By concentrating on the “end result” rather than slogging through the beginning, you can create a powerful punch that drives home your message instead of rambling on and losing your audience’s interest (or missing the point entirely!)
3. Share a story. In public speaking circles, this is called a “hook” – something that gets your audience’s attention and makes them sit up and listen. Start off by asking questions or sharing an experience you had. People like to be active, rather than passive listeners. By giving them something that they can identify with, you’ll find that these people are, in essence – just like you! And that makes giving a presentation a whole lot easier. Just be sure your story has a beginning, a point, and an ending. There’s nothing quite as bad as telling a story to an engaged audience and then forgetting why you told it!
4. If you’re selling a product, focus on the benefits instead of the features. People would much rather hear WHAT a product can do for them than HOW it does it. Narrow down your product’s features until you get to the core of how it solves a problem. If you need help with figuring out the difference between a feature and a benefit, ask yourself “So What?” For example, if you’re selling a vacuum cleaner that has a hypoallergenic filter, put yourself in the customer’s shoes and ask yourself “so what?” The answer would be something like, “It picks up dust, mold and pet dander”. Again, “so what?” Answer, “You’ll feel relief from runny nose and sneezing plus itchy, water eyes.” Now THAT’s a benefit!
5. Don’t lean too heavily on media to make your message clear. Powerpoint presentations are great for making specific points, but they can be overwhelming – or downright boring. Instead, give your audience something to DO by providing them with fill-in-the-blank flip charts or “team activities”. These help reinforce and emphasize your message in ways that a computer presentation simply cannot.
6. Above all, make sure your speech ends in a way that reiterates the beginning. Too often, speakers get carried away with the details and leave their audiences asking, “What was the point of all that?” People naturally digest information in “chunks”, so focus on the big picture rather than all the pieces. If the details are just as important, save it for an after-speech handout that the audience can take with them and read over at their leisure.
If you keep these six tips in mind, you’ll not only have an easier time overcoming your fear of public speaking, but you’ll have a very appreciative audience who will in turn be more receptive and eager to try your product or service. Go get ‘em!
Article Source: http://www.redsofts.com/articles/
Terry Frerker is an entrepreneur who has a one step system to success. If you would like to contact Terry for his one step sytem you may do so at firstname.lastname@example.org or http://Iwilltellyouhow.com
More Articles from Business Category:
Team Working - Personality Profiling Can Help
How To Be More Successful By Using Effective Time Management Tools
Are You Losing Focus? Use These Time Management Tips To Get It Back
Is Your Company At Risk? Make Good Use Of A Certificate Of Insurance
Partner Up In Business With A Joint Venture Agreement
How Do You Avoid Online Survey Scams
Available Mentoring Programs
Learn to Control Your Retirement Investments, Earn Higher Returns, Invest in Real Estate, Franchises
How Do You Create An Income From Online Surveys
Why Are Online Surveys So Popular
Tips To Starting A Successful Internet Business
Do Your Employees Know The Ground Rules?
The Qualities Of An Effective Executive Summary
Planning Your Online Business
Sources of Alternative Energy